Senior Manager/Manager Lifecycle Marketing
OverviewJoin the company that delivers Comfort & Joy through our unique gift offerings.
You will be part of a winning team and participate in our Employee Stock Ownership Plan (ESOP) -- an added retirement benefit that is completely paid for by Universal Screen Arts.
The ESOP shares the wealth with our dedicated employees and makes us a healthy stable employer.
Located in historic Hudson, Ohio, Universal Screen Arts, Inc.
, a 100% employee-owned company, is a specialty catalog and online marketer that celebrates merchandising to a range of demographics with a variety of gift, self-purchase and needs-based product categories.
Our story began over 38 years ago by offering Comfort and Joy through unique gifts shipped direct to the consumer and continues today with seven brands and more than 26 million customers served.
Do you have a passion for creating best-in-class customer experiences? We are looking for a Senior Manager/Manager of Lifecycle Marketing:
Acquisition, Retention & Loyalty to develop strategies that capture leads, segment leads, convert leads to customers, grow and retain customers through email, SMS and loyalty programs.
The ideal candidate has a customer-first mindset and is passionate about understanding the customer's experience across all channels including website, email, SMS, landing pages, referral programs and other loyalty programs to drive business growth and customer retention.
This position will report directly to the Director of Marketing and partner cross-functionally with leadership to create a true lifecycle marketing experience that attracts leads, segments them into the right audience, converts them to customers, segments the customers, retains and grows customers, while delivering the best customer experience.
Responsibilities Strategically manage the customer lifecycle through effective lead capture, lead segmentation, lead nurturing, conversion of leads to customers, customer segmentation, growth and retention of customers through effective email, SMS, and Loyalty programs and marketing campaigns.
Own strategy, execution and optimization of the entire Customer Lifecycle, including direct accountability for email, SMS, Loyalty and retention through mobile and desktop for both, B2B and B2C audiences.
Core KPIs include email, SMS, and engagement rates, revenue, and customer repeat purchase rates Optimize and personalize the customer journey, developing pre-emptive strategies that deliver the right message to the right person, at the right time o Own, execute and communicate email, SMS, and retention marketing campaigns to drive improvements in audience segmentation and frequency to drive LTV, and increased engagement and advocacy Own strategy and reporting for subscriptions and loyalty programs Own, manage and grow email and SMS subscriptions, drip campaigns and analytics, with the goal of increasing subscriptions, retaining customers and increasing sales Own, manage and grow loyalty subscriptions and memberships, and increase awareness and adoption of referral programs, reward points and membership benefits Create KPIs and monitor analytics with the goal of increasing adoption and increasing sales Own monthly, quarterly and yearly reporting to continuously measure customer lifecycle performance, including acquisition, retention and growth through marketing campaign and loyalty program utilization Identify, recommend, and implement process improvements to enable automations/flows and efficiency, segmentation enhancements, A/B testing and triggered/multi-step campaign opportunities Oversee loyalty program roadmap from strategy, branding, reward structure, acquisition efforts, and promotion/reward points calendar o Analyze and develop strategies to optimize the loyalty programs within the lifecycle management of highly engaged customers to further drive retention, increased purchase frequency, cross-category, and product purchases.
Own revenue, retention, and ROI reporting on CRM initiatives Basic 5
years of marketing experience in driving lifecycle and retention marketing, including email, CRM, loyalty, site marketing, and customer segmentation.
Marketing/Communications/Advertising/Business Administration/Engineering or other related degree Successful track-record of developing marketing strategies, executing, measuring, and delivering on performance targets Knowledge of eCommerce, retention marketing trends, and Email/CRM/SMS/Loyalty technologies Strong collaboration, communication, and presentation skills to inform, encourage and implement impactful marketing initiatives Strong analytical skills with proven ability to scrutinize large amounts of data and turn it into actionable initiatives (including both quantitative and qualitative data) Experience with testing methodology and experience driving results through analytics An eye for strong creative and storytelling, and experience partnering with Creative teams on both direct response and brand marketing assets and communication Strong empathy and understanding of the customer mindset to deliver exceptional customer experiences Excellent project management skills including:
conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations PI224841870 Recommended Skills A/B Testing Advertising Advertising Campaigns Analytical Audience Segmentation Branding Estimated Salary: $20 to $28 per hour based on qualifications.
You will be part of a winning team and participate in our Employee Stock Ownership Plan (ESOP) -- an added retirement benefit that is completely paid for by Universal Screen Arts.
The ESOP shares the wealth with our dedicated employees and makes us a healthy stable employer.
Located in historic Hudson, Ohio, Universal Screen Arts, Inc.
, a 100% employee-owned company, is a specialty catalog and online marketer that celebrates merchandising to a range of demographics with a variety of gift, self-purchase and needs-based product categories.
Our story began over 38 years ago by offering Comfort and Joy through unique gifts shipped direct to the consumer and continues today with seven brands and more than 26 million customers served.
Do you have a passion for creating best-in-class customer experiences? We are looking for a Senior Manager/Manager of Lifecycle Marketing:
Acquisition, Retention & Loyalty to develop strategies that capture leads, segment leads, convert leads to customers, grow and retain customers through email, SMS and loyalty programs.
The ideal candidate has a customer-first mindset and is passionate about understanding the customer's experience across all channels including website, email, SMS, landing pages, referral programs and other loyalty programs to drive business growth and customer retention.
This position will report directly to the Director of Marketing and partner cross-functionally with leadership to create a true lifecycle marketing experience that attracts leads, segments them into the right audience, converts them to customers, segments the customers, retains and grows customers, while delivering the best customer experience.
Responsibilities Strategically manage the customer lifecycle through effective lead capture, lead segmentation, lead nurturing, conversion of leads to customers, customer segmentation, growth and retention of customers through effective email, SMS, and Loyalty programs and marketing campaigns.
Own strategy, execution and optimization of the entire Customer Lifecycle, including direct accountability for email, SMS, Loyalty and retention through mobile and desktop for both, B2B and B2C audiences.
Core KPIs include email, SMS, and engagement rates, revenue, and customer repeat purchase rates Optimize and personalize the customer journey, developing pre-emptive strategies that deliver the right message to the right person, at the right time o Own, execute and communicate email, SMS, and retention marketing campaigns to drive improvements in audience segmentation and frequency to drive LTV, and increased engagement and advocacy Own strategy and reporting for subscriptions and loyalty programs Own, manage and grow email and SMS subscriptions, drip campaigns and analytics, with the goal of increasing subscriptions, retaining customers and increasing sales Own, manage and grow loyalty subscriptions and memberships, and increase awareness and adoption of referral programs, reward points and membership benefits Create KPIs and monitor analytics with the goal of increasing adoption and increasing sales Own monthly, quarterly and yearly reporting to continuously measure customer lifecycle performance, including acquisition, retention and growth through marketing campaign and loyalty program utilization Identify, recommend, and implement process improvements to enable automations/flows and efficiency, segmentation enhancements, A/B testing and triggered/multi-step campaign opportunities Oversee loyalty program roadmap from strategy, branding, reward structure, acquisition efforts, and promotion/reward points calendar o Analyze and develop strategies to optimize the loyalty programs within the lifecycle management of highly engaged customers to further drive retention, increased purchase frequency, cross-category, and product purchases.
Own revenue, retention, and ROI reporting on CRM initiatives Basic 5
years of marketing experience in driving lifecycle and retention marketing, including email, CRM, loyalty, site marketing, and customer segmentation.
Marketing/Communications/Advertising/Business Administration/Engineering or other related degree Successful track-record of developing marketing strategies, executing, measuring, and delivering on performance targets Knowledge of eCommerce, retention marketing trends, and Email/CRM/SMS/Loyalty technologies Strong collaboration, communication, and presentation skills to inform, encourage and implement impactful marketing initiatives Strong analytical skills with proven ability to scrutinize large amounts of data and turn it into actionable initiatives (including both quantitative and qualitative data) Experience with testing methodology and experience driving results through analytics An eye for strong creative and storytelling, and experience partnering with Creative teams on both direct response and brand marketing assets and communication Strong empathy and understanding of the customer mindset to deliver exceptional customer experiences Excellent project management skills including:
conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations PI224841870 Recommended Skills A/B Testing Advertising Advertising Campaigns Analytical Audience Segmentation Branding Estimated Salary: $20 to $28 per hour based on qualifications.
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